Why a CRM company gives away sales tools
Propfocus AI exists to make developer presales teams call the right buyer at the right time. The tools on this page are the arithmetic around that job: what a lead actually costs, where the funnel leaks, what a channel partner takes home, how fast inventory is moving and how much of the RERA account can be drawn. Every one of them is a question we get asked in the first meeting with a developer, so we built the answers and put them where search can find them.
None of the calculators send data anywhere. They are the same formulas a good sales head keeps in a spreadsheet, with the industry benchmarks filled in so you can see where you stand without asking around. The listing copy, ad copy and website audit are the exception: they are prepared by our team rather than by a script, so they ask for a WhatsApp-verified number and take one request per number.
Tools in this collection
- RERA Agent Registration Guide — Fees, documents, validity and renewal for every state, with a direct link to each state's RERA portal.
- Channel Partner Payout Calculator — Brokerage on a deal with GST, TDS under 194H and the milestone-wise payout schedule.
- Cost per Lead & Channel ROI — Compare portals, Meta, Google and CPs on cost per lead, per site visit and per booking.
- Sales Funnel Benchmark — Lead → contacted → site visit → booking, against industry-average conversion at every stage.
- Sales Velocity & Inventory Runway — Units per month, months to sell-out, revenue run-rate and the velocity you need to hit a date.
- RERA 70% Escrow Calculator — How much of the designated account can be withdrawn at the current certified completion.
- QR Code Generator — QR codes for project pages, brochures, WhatsApp and site hoardings. PNG and SVG, no sign-up.
- Listing & Brochure Copy — Send us the project brief; our team writes the listing and brochure copy in English or Hinglish and sends it back on WhatsApp. Free.
- Ad Copy for Meta & Google — Meta and Google headlines and primary text for a project, written by our team to platform limits. Free, one request per number.
- Creatives & Videos for Projects — Social and ad creatives in every size, and a short reel, designed by our team from your renders and USPs. Free.
- Website Audit & Templates — We audit your project website for speed, SEO, RERA disclosure and lead capture, and suggest a template if it needs one. Free.
- Site Visit Scheduler — A booking page per project with slot limits and WhatsApp confirmations and reminders. Our team sets it up, free with Propfocus.