How channel partner payouts actually work
A channel partner (CP) brings a buyer to a developer's project and is paid a percentage of the agreement value when the buyer books. The headline rate is simple; what reaches the partner's bank account is not, because three things sit between the rate and the cash: GST, TDS and the developer's milestone schedule.
Gross brokerage
Agreement value × brokerage rate. The base is the sale consideration in the agreement for sale, excluding GST on the unit, stamp duty, registration charges, maintenance deposits and other charges. Check that your CP agreement says so; some developers compute on the "basic" price before floor-rise and PLC, which can be 5–10% lower.
GST on the invoice
Brokerage is a taxable service at 18%. If the partner is GST-registered, the invoice carries gross + 18% GST and the developer pays the total. Because the developer can claim that GST as input credit against its own output GST on under-construction sales, the true cost to the developer is the gross, not the invoice.
TDS under Section 194H
The developer deducts tax at source on commission: 2% from 1 October 2024 (it was 5% before), once the partner's commission in the year crosses ₹20,000. TDS is deducted on the brokerage component only, not on GST, and shows up in the partner's Form 26AS to be adjusted against income tax. It is timing, not cost.
Milestones
Developers rarely pay the whole commission on booking. A common split is 50% when the booking amount is realised, 30% on the agreement for sale and 20% on registration or on the buyer paying a set percentage. Longer collection-linked schedules are used for subvention and CLP deals. The calculator applies the same GST and TDS treatment to each milestone so the schedule reads as real cash.
Where CP economics go wrong
- Cancellations: most agreements claw back commission if the buyer cancels before registration. Budget for it.
- Base ambiguity: "2% of the deal" means nothing until the base is defined.
- Unregistered partners: a developer paying a partner who should be GST-registered but is not carries compliance risk; many now insist on GSTIN and RERA number at empanelment. See the RERA agent registration guide.
- Slow milestones: a 30-day booking payout that slips to 90 days is a 60-day loan to the developer. Track it.