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AI presales platform for real estate developers

Turn the leads you paid for into site visits.

Three AI agents work every lead you've paid for, on WhatsApp and inside your CRM, until it becomes a site visit.

How Propfocus AI works: A developer's leads already reach their CRM through its existing connections to Google Ads, Meta Ads, property portals and their website. Propfocus AI connects to that CRM and works those leads on WhatsApp and inside the CRM, until each becomes a site visit. It does not capture or import leads itself. Its three AI agents do this work, the lead owner gets a WhatsApp alert when a buyer is ready to talk, and the call turns into a site visit.
  1. Leads you paid for:
    • Google Ads
    • Meta Ads
    • Portals & Website
  2. Your CRM, such as Salesforce: +3 new leads
  3. Propfocus AI logoPropfocus AI

    • Intent Alerts
    • Off Working Hours
    • RNR
  4. WhatsApp alert to the lead owner: Mr. Tarun is active. Call now.

  5. Site visit

    Sun 11:00 am · Mr. Tarun

The problem

Most leads don't say no. They go quiet. Then they're written off.

  1. 1

    9:40 pm

    Enquires from a Meta ad

  2. 2

    Next morning

    First call. No answer.

  3. 3

    Day 2 to 6

    Calls at the wrong time

  4. 4

    Call 10

    Marked RNR

  5. ₹

    Written off

    Ad spend gone

The AI presales platform

Three AI agents. Every lead you paid for.

Intent Alerts

Know who to call, and when.

See how it works: Intent Alerts

RNR Agent

Revive the leads everyone gave up on.

See how it works: RNR Agent

Lead Enrichment Add-on

Complete buyer profiles, with our data partner.

See how it works: Lead Enrichment
See it work

Your team gets it on WhatsApp. Nothing new to learn.

  • Who is genuinely evaluating

    Serious buyers, separated from the rest.

  • What they want, before you call

    Preferred unit, from the enquiry form.

  • When they come back

    Alerted the moment they return.

  • A ranked list every morning

    Who deserves the first call.

  • Catch the moment it becomes a family decision

    Know when a buyer moves from looking alone to deciding with family.

Case studies

Same leads. Same team. More site visits.

No new leadsNo new ad spend

Valued at ₹27,600 a visit, from the 10-project case study.

What marketing and presales heads say

"We had never booked site visits this quickly before."
Presales Head · Bengaluru
"More of our marketing leads turned into active pipeline once follow-up timing improved."
Presales Head · Bengaluru
"We booked site visits within the first week, just from our RNR leads."
Sr. Marketing Manager · Bengaluru
Security and trust
ISO 27001:2022 certified

Enterprise-ready. Secure by design.

Ready for your IT, legal and procurement review.

  • Works inside your CRM

    Two-way sync with your CRM.

  • Official WhatsApp partner

    Direct access to Meta's WhatsApp Business Platform.

  • ISO 27001:2022 certified

    Information security, independently certified.

  • Hosted on AWS in India

    Your lead data stays in India.

  • DPDP Act aligned

    Aligned with India's data protection law.

  • Never sold, never shared

    Your buyer data stays yours.

Procurement will ask. It's already written up.

Security and compliance
FAQ

Questions developers ask us.

Short answers on the platform, results, security and getting started.

See all questions
What is Propfocus AI?

Propfocus AI is the AI presales platform for real estate developers. Its AI agents work every lead a developer has paid for, on WhatsApp and inside the developer's CRM, until it becomes a site visit. Three agents do the work: Intent Alerts tells your team who to call now, the Off Working Hours Agent answers leads after office hours, and the RNR Agent revives leads your team could not reach.

How is it different from our CRM?

Your CRM records what your team did. Propfocus AI works the leads in it: it tells your team who to call next and when, and its agents answer and revive the leads nobody is calling. It works inside the CRM you already use, including Salesforce, and we have connected it to other CRMs too. Leads keep flowing in exactly as they do today, and site visits and all lead activity sync back to your CRM (two-way sync).

Which CRMs does Propfocus AI work with?

Propfocus AI works inside the CRM you already use, including Salesforce, and we have connected it to other CRMs too. Site visits and all lead activity sync back to your CRM (two-way sync), so your team keeps working from the records it already uses.

Does Propfocus AI replace my presales team?

No. The agents answer, follow up and revive leads, then hand the buyer to your team. The human rep still takes over, makes the call and takes the buyer to the site visit, so your team spends its time on buyers who are ready instead of cold lists.

Does the buyer know they are talking to AI?

Yes. Each agent introduces itself as the project's AI assistant, named after the project (for example, Skyline AI), and says a person will follow up. When a buyer asks for a person, the conversation is handed to your team.

How do real estate developers get more site visits from Meta leads?

Work every lead you already paid for. Reply within minutes, including after office hours, when 22% to 28% of leads arrive. Call when the buyer is engaging with the project page, not on a fixed script. Revive leads marked RNR on WhatsApp, and judge campaigns by cost per site visit, not cost per lead. In a 6-project Bengaluru case study, lead to site visit went from 6% to 12.7% on the same leads.

What is cost per site visit?

Cost per site visit is what you spent on leads divided by the site visits those leads produced. It shows which ad sources bring buyers who actually visit, where cost per lead only shows form fills. Propfocus AI shows marketing heads cost per site visit by ad source.

Who owns the buyer data?

You do. Your buyer data stays yours: never sold, never pooled, never shared with another developer, and you can export it at any time. Propfocus AI is secure by design: ISO 27001:2022 certified, hosted on AWS in India and DPDP Act aligned, and a security review is available on request.

Can we start with a pilot?

Yes. Start with a pilot on the projects you choose, on your own live leads, with two or three success measures agreed up front. You expand when the numbers justify it.

How is pricing decided?

Pricing is quoted per unique lead, with unlimited projects and unlimited users. A unique lead is one buyer we send a project page to, counted once in 12 months across all your projects. Disqualified and duplicate leads are never counted. All three AI agents are included. We share a custom quote after your first demo call.

Stop chasing leads. Start converting the ones you have.

See Propfocus AI run on your own leads.